6 Proven Steps To Dissolve Negative Feelings – Regardless Of Intensity


This is an audio recording to help one deal with negative feelings.

Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Success Coach

http://www.tapthegood.com

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The 7 Key Components of an Elevator Pitch – Part 1


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An elevator pitch, sometimes called a “15 or 30 second pitch or commercial,” enables listeners to become aware, relatively quickly, of specific, unique, and impressive attributes of your business that can contribute to their life or business. An elevator pitch is essentially a brief monologue describing the benefits of buying a particular product or service and why you are the perfect person to sell this product or service.

Businessman celebrating in lift

Businessman celebrating in lift

The term “elevator pitch” comes from the idea that, if you were introducing yourself to someone in an elevator, you would only have a few seconds to do so before the elevator stopped and either you, or the other person got off. Your monologue must, therefore, be brief, concise, right to the point, and at the same time, influential.

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  1. Identify a Problem

            The first step is to identify a problem that is worth solving. If your product or service doesn’t solve a problem that potential customers have, you don’t have a viable business. It’s that simple.

Note that you don’t have to be solving a massive problem where the solution will change the world. That’s great if you are tackling such a problem, but for most businesses, that’s not the reality. Problems can be simple, and that’s okay, as long as you as an entrepreneur, is solving a problem that customers have.

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Another simple way to identify the solutions that your product or services can provide to your customer is to establish the opposite of your defined benefits. For instance, I offer customized emotional freedom solutions. The related problem is emotional turmoil. So, in my elevator speech, I may use this problem in a statement: “Are you, or is anyone you know, experiencing emotional turmoil due to past or ongoing experiences? Does this emotional state affect your focus and productivity levels?”

It is also vital to distill your customer’s problem down to its simplest form. Ideally, you should be able to describe the problem you are solving in one or two sentences or potentially a few bullet points. In the long run, your company may solve multiple customer problems, but initially, you will be more successful if you just focus on one core problem.

Exercise 

  1.  Write down at least 3 problems that your products or services can solve for your customers.
  2. Identify one core problem that you believe can be solved by your products or services.

In my new book, Communicating Your Way to Success, Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out From the Crowd—being released end of the 3rd week of September, 2015, I go into detail about the art of persuasion, mind triggers, and Influential techniques for business owners. Look out for the book’s release.

Next week, I will share the 2nd component of an elevator speech.

Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Success Coach

www.tapthegood.com

author@tapthegood.com

 

3 Out-of-the box techniques to Get New Customers.


A business without customers is like a house without habitants. Regardless of how great or special your product or service is, if you don’t have people demanding it, it’s more or less valueless–unless of course you created it as a hobby. When our products or services are demanded, it implies that we are fulfilling people’s needs or wants. It makes our businesses alive, and our minds enthused with purposefulness. It is simple: without customers there is no business.

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The question is; what do you do on a daily or weekly basis to recruit new customers? Below are 3 techniques that I’ve successfully used to get new customers.

  1. Volunteering.

Volunteering, especially for causes related to our products or services, is an easy way to get your name out there. For instance: I offer free group counseling sessions to women in public libraries every two months. When the libraries are advertising my events, they create flyers with my name, qualifications and contact details and post them everywhere in the libraries, and on their websites. This doesn’t only build my SEO since my contact information is included on their big websites, but it’s also free advertising for my company.  If you have a LinkedIn account, sign up for volunteermatch.com and start volunteering at these big organizations. Even if they don’t hire your services, if you do your job well, at the very least you will get a good referral.

volunteering

  1. Blogging:

I’ve discovered that so many businesspeople resent blogging. However, blogging is simple especially if you have a passion for what you do. All you have to do is write weekly on subjects related to your business—such as this one for my business. As a success coach, I offer sales success strategies to especially small business owners. What I’ve done in this blog is offer you some tips that could help you recruit new customers. If you get interested, which I know you will, you will check out my website (www.tapthegood.com) for more resources.  And that’s how it all begins.

*When you blog, remember to connect your blog to all your social platforms.

[ File # csp5263297, License # 1405142 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / jirsak

  1. Host a “Wine and Peanuts” party.

People love free things. People love wine. Men love peanuts. 🙂 Host a party and include a raffle for guests to buy tickets to win complimentary services or products. However, don’t give away too much. If you are a service provider, offer no more than a 30 minutes complimentary session. Also, remember to have a guestbook to record their contact details. Ask them if it’s okay to email them periodical offers and/or free tips. Trust me; they will be okay with that. You’ve wined and fed them, and the law of reciprocity will naturally take effect.

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By just reading my blog, which I appreciate very much, you’ve earned yourself 30 minutes’ complimentary Counseling, Success Coaching or Emotional Freedom session. Please visit my website at www.tapthegood.com and check out which services could benefit you. Fill in the contact form and I will get back to you within 12 hours.

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Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Counselor / Success Coach

www.tapthegood.com

Author@tapthegood.com

The Most Vital Ingredient to Build a Personal Platform for Business Persuasion


This week, I’ve decided to record a brief audio in place of writing an article so that you can listen to it as many times as you want.

Link to audio – https://soundcloud.com/jacinta-mpalyenkana/the-most-important-ingredient-for-business-persuasion

For more details, please check out my website at http://www.tapthegood.com

Claim your 30 minutes complimentary session at http://www.tapthegood.com 🙂

Remember, you are reading this content with the mind of the person responsible for his or her success 🙂

Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Professional Speaker, Success Coach/ Mentor

author@tapthegood.com

http://www.tapthegood.com