A business without customers is like a house without habitants. Regardless of how great or special your product or service is, if you don’t have people demanding it, it’s more or less valueless–unless of course you created it as a hobby. When our products or services are demanded, it implies that we are fulfilling people’s needs or wants. It makes our businesses alive, and our minds enthused with purposefulness. It is simple: without customers there is no business.
The question is; what do you do on a daily or weekly basis to recruit new customers? Below are 3 techniques that I’ve successfully used to get new customers.
Volunteering, especially for causes related to our products or services, is an easy way to get your name out there. For instance: I offer free group counseling sessions to women in public libraries every two months. When the libraries are advertising my events, they create flyers with my name, qualifications and contact details and post them everywhere in the libraries, and on their websites. This doesn’t only build my SEO since my contact information is included on their big websites, but it’s also free advertising for my company. If you have a LinkedIn account, sign up for volunteermatch.com and start volunteering at these big organizations. Even if they don’t hire your services, if you do your job well, at the very least you will get a good referral.
I’ve discovered that so many businesspeople resent blogging. However, blogging is simple especially if you have a passion for what you do. All you have to do is write weekly on subjects related to your business—such as this one for my business. As a success coach, I offer sales success strategies to especially small business owners. What I’ve done in this blog is offer you some tips that could help you recruit new customers. If you get interested, which I know you will, you will check out my website (www.tapthegood.com) for more resources. And that’s how it all begins.
*When you blog, remember to connect your blog to all your social platforms.
Host a “Wine and Peanuts” party.
People love free things. People love wine. Men love peanuts. 🙂 Host a party and include a raffle for guests to buy tickets to win complimentary services or products. However, don’t give away too much. If you are a service provider, offer no more than a 30 minutes complimentary session. Also, remember to have a guestbook to record their contact details. Ask them if it’s okay to email them periodical offers and/or free tips. Trust me; they will be okay with that. You’ve wined and fed them, and the law of reciprocity will naturally take effect.
By just reading my blog, which I appreciate very much, you’ve earned yourself 30 minutes’ complimentary Counseling, Success Coaching or Emotional Freedom session. Please visit my website at www.tapthegood.com and check out which services could benefit you. Fill in the contact form and I will get back to you within 12 hours.
Love and light
Dr. Jacinta Mpalyenkana, Ph.D., MBA
Author, Speaker, Counselor / Success Coach