Susan Cramm, Career Coach, and blogger said it best in her quote, “It’s not how much you know, it’s what you know about your audience.” My experience as a corporate trainer and coach has proved that skills and/or knowledge single-handedly cannot guarantee sales success. Human nature demands that people do not do what they don’t see a benefit in doing. Therefore, if a business owner doesn’t communicate to their prospects in such a way that inspires the prospects to see benefit in their offer, they are wasting time. Moreover to communicate to inspire action requires the business owner or sales person to learn about their audience. And understanding how the art of persuasion works is guaranteed to achieve that goal.
In this article, there are three takeaways:
- Learn about the three (3) broad conclusions pertaining to the art of persuasion, and how these conclusions can help one confidently embrace…
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