So many people begin with their own agendas as they communicate. Since they normally have something to say or prove, they deliver their messages without considering the person they are communicating with.
More often than not, they simply broadcast their message, as they assume that people will think it is the most important information in the world. On the other hand, good communicators know that people won’t start listening unless they connect intellectually and emotionally. The idea is to know your audience and start by conveying an emotional anecdote that shows your common perspective.
But how do you start?
In this article, I share two tips that will get you started.
- Know yourself.
Dig deep to establish what makes you feel good about yourself, your confidence and self-esteem levels, your core message, and objectives. Remember that if you feel good about yourself, and your message, this will show in the way you deliver the message, and ultimately influence the reactions from your target audience.
- Know your audience.
Before you address your audience, take time to find out the general attributes they share. For instance: if your target audience is a business oriented community, find out whether they are small business owners or employed; if they are just starting out as business owners, or already established; what their major challenges are; the dominant sex in the audience, etc. Although people’s interests and expectations in an audience vary, do the best you can to find out their commonalities and formulate your presentation with that information in mind.
Have I caught your attention?
Stay tuned to learn more about my newest book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out from the Crowd” soon to be published by the end of August 2015.
Love and light
Dr. Jacinta Mpalyenkana, Ph.D., MBA
Author, Speaker, Counselor / Success Coach