3 Common Fatal Mistakes that Kill Businesses


According to a recent study by the American Marketing Association, 3% of any business’s ideal customers is ready to buy. The remaining 97% have other issues that I will explain in my next article. In this article, I will explain the 3 common fatal mistakes that kill businesses.

  1. Based on the proceeding, most businesses strategize and focus all their attention on the 3% of their ideal customers, who are ready to buy. Focusing on this percentage of your ideal customers creates a fatal competitive environment that could cost you time, and especially money. Competing for the 3% is the most common reason for price wars—which consequently creates profit losses.Un healthy competition
  2. The inability to communicate and connect to the ideal customer.

Most business owners have a perfect product, service or idea, but lack the skills to communicate in a way that will captivate their customer’s attention. Communicating in a captivating manner is a skill that requires expertise and focus to master.Poor communication

  1. Procrastination and low inner drive to take action will kill any business.Procrastination

The dilemma is to find the perfect solutions to either avoid, or resolve the above fatal mistakes.

The book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out in the Crowd, goes into depth in explaining practical processes to connect to the ideal customer. Furthermore, the author offers interactive simplified processes of how to identify the ideal customer, and especially how to use mind triggers to communicate and turn more leads into loyal customers.

Get your copy today from any of these links:

Paper back – http://www.amazon.com/Communicating-Your-Way-Success-Persuasion/dp/1515179087/

Kindle – http://www.amazon.com/Communicating-Your-Way-Success-Persuasion-ebook/dp/B0151Y8CCM/

Website – www.tapthegood.com/books/

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Love and light

Dr. Jacinta Mpalyenkana, Ph.D, MBA

Author, Success Coach, Counselor

http://www.tapthegood.com

 

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A Powerful Mind Trigger For Customer Conversion


In this video, I share a powerful mind trigger that has been scientifically proven to influence others to pay attention to one’s offer or presentation.

I encourage you to try the trigger out on a new lead, and I guarantee that you will witness some interesting results. Please share your experiences by posting on this article.

In the interim, check out my newest book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out from the Crowd.

Link to Video – https://youtu.be/560s2phDjZk

Amazon link – http://www.amazon.com/Communicating-Your-Way-Success-Persuasion-ebook/dp/B0151Y8CCM

Reviews’ link – http://www.amazon.com/Communicating-Your-Way-Success-Persuasion-ebook/dp/B0151Y8CCM#customerReviews

Love and light

Dr. Jacinta Mpalyenkana

http://www.tapthegood.com

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How to Influence and Captivate an Audience:


Audience

So many people begin with their own agendas as they communicate. Since they normally have something to say or prove, they deliver their messages without considering the person they are communicating with.

More often than not, they simply broadcast their message, as they assume that people will think it is the most important information in the world. On the other hand, good communicators know that people won’t start listening unless they connect intellectually and emotionally. The idea is to know your audience and start by conveying an emotional anecdote that shows your common perspective.

But how do you start?

In this article, I share two tips that will get you started.

  1. Know yourself.

         know yourself

Dig deep to establish what makes you feel good about yourself, your confidence and self-esteem levels, your core message, and objectives. Remember that if you feel good about yourself, and your message, this will show in the way you deliver the message, and ultimately influence the reactions from your target audience.

  1. Know your audience.

Know your audience

Before you address your audience, take time to find out the general attributes they share. For instance: if your target audience is a business oriented community, find out whether they are small business owners or employed; if they are just starting out as business owners, or already established; what their major challenges are; the dominant sex in the audience, etc. Although people’s interests and expectations in an audience vary, do the best you can to find out their commonalities and formulate your presentation with that information in mind.

Have I caught your attention?

Stay tuned to learn more about my newest book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out from the Crowd” soon to be published by the end of August 2015.

Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Counselor / Success Coach

www.tapthegood.com

author@tapthegood.com