3 Common Fatal Mistakes that Kill Businesses


According to a recent study by the American Marketing Association, 3% of any business’s ideal customers is ready to buy. The remaining 97% have other issues that I will explain in my next article. In this article, I will explain the 3 common fatal mistakes that kill businesses.

  1. Based on the proceeding, most businesses strategize and focus all their attention on the 3% of their ideal customers, who are ready to buy. Focusing on this percentage of your ideal customers creates a fatal competitive environment that could cost you time, and especially money. Competing for the 3% is the most common reason for price wars—which consequently creates profit losses.Un healthy competition
  2. The inability to communicate and connect to the ideal customer.

Most business owners have a perfect product, service or idea, but lack the skills to communicate in a way that will captivate their customer’s attention. Communicating in a captivating manner is a skill that requires expertise and focus to master.Poor communication

  1. Procrastination and low inner drive to take action will kill any business.Procrastination

The dilemma is to find the perfect solutions to either avoid, or resolve the above fatal mistakes.

The book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out in the Crowd, goes into depth in explaining practical processes to connect to the ideal customer. Furthermore, the author offers interactive simplified processes of how to identify the ideal customer, and especially how to use mind triggers to communicate and turn more leads into loyal customers.

Get your copy today from any of these links:

Paper back – http://www.amazon.com/Communicating-Your-Way-Success-Persuasion/dp/1515179087/

Kindle – http://www.amazon.com/Communicating-Your-Way-Success-Persuasion-ebook/dp/B0151Y8CCM/

Website – www.tapthegood.com/books/

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Love and light

Dr. Jacinta Mpalyenkana, Ph.D, MBA

Author, Success Coach, Counselor

http://www.tapthegood.com

 

I need Your Support


Dear friends,

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The book is now available to pre-order on kindle at ONLY $0.99, paperback – $9.75 – 50% off the price. 

Please, pre-order the book either in kindle or paperback to help me become a best seller. 
 
Thank you so much in advance. I appreciate you.
 
Have a gracious day. 
 
Dr. Jacinta Mpalyenkana, Ph.D. MBA
Author, Speaker, Counselor & Success Coach
tapthegood.com
author@tapthegood.com
Ph: 818-862-1182

5 Steps to Find out what your Customer Really Wants


Keep_Your_Customers_Coming_Back_and_Have_Them_Bring_Their_Friends_w_Them

Selling is one of the major functions of any organization, yet the least invested in. Most unsuccessful businesses think that learning how to sell is being corny. But I guess that’s why they are unsuccessful in the first place.

Below are some questions that you can ask a prospectus customer to establish what he/she really wants and if your product or service can satisfy his/her needs.

1. What do you like most about what you already have?

customer

2. What do you want that you don’t have?

Offer

3. Would it be fair to ask what you like least about what you’ve got?

4. Summarize the difference between what they want and what they’ve got.

5. Establish if your product or service provides the features and benefits that they are looking for, and then make an offer.

Final offer

If you are looking for sales success strategies based on customer psychology and the contemporary buying trends, contact me for a complimentary 30 minutes success coaching session. Send me an email at author@tapthegood.com.

Until then, have a success-filled day.

http://www.tapthegood.com