The 7 Key Components of an Elevator Pitch – Part 1


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An elevator pitch, sometimes called a “15 or 30 second pitch or commercial,” enables listeners to become aware, relatively quickly, of specific, unique, and impressive attributes of your business that can contribute to their life or business. An elevator pitch is essentially a brief monologue describing the benefits of buying a particular product or service and why you are the perfect person to sell this product or service.

Businessman celebrating in lift

Businessman celebrating in lift

The term “elevator pitch” comes from the idea that, if you were introducing yourself to someone in an elevator, you would only have a few seconds to do so before the elevator stopped and either you, or the other person got off. Your monologue must, therefore, be brief, concise, right to the point, and at the same time, influential.

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  1. Identify a Problem

            The first step is to identify a problem that is worth solving. If your product or service doesn’t solve a problem that potential customers have, you don’t have a viable business. It’s that simple.

Note that you don’t have to be solving a massive problem where the solution will change the world. That’s great if you are tackling such a problem, but for most businesses, that’s not the reality. Problems can be simple, and that’s okay, as long as you as an entrepreneur, is solving a problem that customers have.

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Another simple way to identify the solutions that your product or services can provide to your customer is to establish the opposite of your defined benefits. For instance, I offer customized emotional freedom solutions. The related problem is emotional turmoil. So, in my elevator speech, I may use this problem in a statement: “Are you, or is anyone you know, experiencing emotional turmoil due to past or ongoing experiences? Does this emotional state affect your focus and productivity levels?”

It is also vital to distill your customer’s problem down to its simplest form. Ideally, you should be able to describe the problem you are solving in one or two sentences or potentially a few bullet points. In the long run, your company may solve multiple customer problems, but initially, you will be more successful if you just focus on one core problem.

Exercise 

  1.  Write down at least 3 problems that your products or services can solve for your customers.
  2. Identify one core problem that you believe can be solved by your products or services.

In my new book, Communicating Your Way to Success, Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out From the Crowd—being released end of the 3rd week of September, 2015, I go into detail about the art of persuasion, mind triggers, and Influential techniques for business owners. Look out for the book’s release.

Next week, I will share the 2nd component of an elevator speech.

Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Success Coach

www.tapthegood.com

author@tapthegood.com

 

3 Out-of-the box techniques to Get New Customers.


A business without customers is like a house without habitants. Regardless of how great or special your product or service is, if you don’t have people demanding it, it’s more or less valueless–unless of course you created it as a hobby. When our products or services are demanded, it implies that we are fulfilling people’s needs or wants. It makes our businesses alive, and our minds enthused with purposefulness. It is simple: without customers there is no business.

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The question is; what do you do on a daily or weekly basis to recruit new customers? Below are 3 techniques that I’ve successfully used to get new customers.

  1. Volunteering.

Volunteering, especially for causes related to our products or services, is an easy way to get your name out there. For instance: I offer free group counseling sessions to women in public libraries every two months. When the libraries are advertising my events, they create flyers with my name, qualifications and contact details and post them everywhere in the libraries, and on their websites. This doesn’t only build my SEO since my contact information is included on their big websites, but it’s also free advertising for my company.  If you have a LinkedIn account, sign up for volunteermatch.com and start volunteering at these big organizations. Even if they don’t hire your services, if you do your job well, at the very least you will get a good referral.

volunteering

  1. Blogging:

I’ve discovered that so many businesspeople resent blogging. However, blogging is simple especially if you have a passion for what you do. All you have to do is write weekly on subjects related to your business—such as this one for my business. As a success coach, I offer sales success strategies to especially small business owners. What I’ve done in this blog is offer you some tips that could help you recruit new customers. If you get interested, which I know you will, you will check out my website (www.tapthegood.com) for more resources.  And that’s how it all begins.

*When you blog, remember to connect your blog to all your social platforms.

[ File # csp5263297, License # 1405142 ] Licensed through http://www.canstockphoto.com in accordance with the End User License Agreement (http://www.canstockphoto.com/legal.php) (c) Can Stock Photo Inc. / jirsak

  1. Host a “Wine and Peanuts” party.

People love free things. People love wine. Men love peanuts. 🙂 Host a party and include a raffle for guests to buy tickets to win complimentary services or products. However, don’t give away too much. If you are a service provider, offer no more than a 30 minutes complimentary session. Also, remember to have a guestbook to record their contact details. Ask them if it’s okay to email them periodical offers and/or free tips. Trust me; they will be okay with that. You’ve wined and fed them, and the law of reciprocity will naturally take effect.

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By just reading my blog, which I appreciate very much, you’ve earned yourself 30 minutes’ complimentary Counseling, Success Coaching or Emotional Freedom session. Please visit my website at www.tapthegood.com and check out which services could benefit you. Fill in the contact form and I will get back to you within 12 hours.

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Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Counselor / Success Coach

www.tapthegood.com

Author@tapthegood.com

Do our Lives Need to Be Coached?


Limiting beliefs

The Dalai Lama once said, “the purpose of our lives is to be happy:” and for me that is the real benefit of coaching. What happiness actually means is unique to each and every one of us and more and more people are turning to a Life Coach to help them discover a great deal more happiness in their life.

The benefits you will gain from coaching include but are not limited to;

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  • Clarity about what you want, why you want it and how you can get it.

  • Bridging the gap between where you are now and where you want to be.

  • Strategies and techniques which facilitate you to reach your goal faster.

  • Overcome obstacles, low confidence and insecurities.

  • Explore and evaluate all possible options available.

  • Dedicated time, support, encouragement and motivation.

Remember, Life Coaching is an investment in yourself and it will benefit your entire life.

What I have done is made it financially affordable for those who want to access the benefits of life/business coaching but can not afford it.

Check out my limited time only offer on Groupon on this link https://www.groupon.com/deals/tap-the-good-counseling-and-success-coaching-services

Remember, nothings happens if nothing moves. You have to MOVE. 🙂

Love and Light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Counselor / Success Coach

http://www.tapthegood.com

Groupon link – https://www.groupon.com/deals/tap-the-good-counseling-and-success-coaching-services

Influential Psychology: One out-of-the box Business Persuasive Skill:


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 Among other benefits, learning several psychological based tools of persuasion can give you insight into when they’re being used on you. The biggest benefit of this is that you can use these skills to influence others to buy from you. Below is a trick that most people use even when they are not aware of its psychological benefits.

 Tip: Get or borrow Man’s best friend (At least for many). Take a picture of you with a dog.

In order to give people the impression that you’re loyal, and to inspire them to be loyal to you, put up a picture of you with a dog (it doesn’t even have to be your own dog). This can make you seem like a team player, but don’t go overboard; putting up too many pictures with different dogs will kill the trick.

Here are some examples.

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You get the idea, right?? 🙂

In the interim, I have a resource for you. Take advantage of the 30 minutes complimentary success coaching session during which I can show you how to stimulate your Unique Selling preposition.  Click here for details.

Love and light

Dr. Jacinta Mpalyenkana, Ph.D, MBA

Author, Professional Speaker, Success Coach

Tapthegood.com/contact/

author@tapthegood.com.

Meet Monica Rivera of “Bless My Hustle.”


I recently had a unique opportunity of interviewing the amazing Monica Rivera, a successful Entrepreneur, Neuro-Linguistic Programming Practitioner (NLP), and founder of “Bless My Hustle,” a project through which she teaches business success strategies to her clients.

Moniva R.

 Below are the answers to her questions.

1. Briefly tell us about yourself and especially business.

 I’m Monica Rivera, and my passion is empowering others to pursue their passions, develop their inherent talents, and cultivate their own hustles.

 I’ve founded and consulted multiple successful companies, facilitated the sale of one company right after my college graduation, completed my 1st business merger, and have grown a multi-six-figure business in just under 6 months.

My current business project is “Bless My Hustle”–in which I teach success business strategies to my clients. I present the information through the lens of hip-hop moguls and pop culture icons. I’m also an NLP Practitioner, and a Motivational Speaker.

2What is the inspiration for your business? What’s your why?

My family is my why. They’ve supported, and motivated me to be the best I can possibly be. It’s for them, and my nine nieces and nephews that I work as hard as I do, and never let an opportunity pass me by. That’s what my business brand “Bless My Hustle” is founded on. You see, in our society, people are rewarded when they follow a traditional model of success, or what I like to call the ‘elevator model’. You choose a career track, major in a particular field, get an entry level job, and work your way up until you step off the elevator at retirement. There is so much emphasis on telling kids that they should try to become doctors, lawyers, or engineers. However, although those are honorable careers, it doesn’t mean that we should ignore students who struggle with math yet create amazing doodles on the back of their notebooks. Considering that they could be the next Vincent van Gogh or Banksy.

My passion is to teach people that they don’t have to follow the preceding traditional model. They can follow their hearts, pursue their passions, and still be successful.

3. What products / services and benefits do you offer to your clients?

I’m currently re-launching my blog, and working on my book “Bless My Hustle: 10 Commandments to Create Your Own Success.”  I’m also a speaker who specializes in high school, and young adult audiences. Additionally, I will be launching my coaching program soon.

 4. What makes you stand out in your crowd? What’s your Unique Selling Proposition? (USP)

I have a very unique work ethic and professional background which pairs my love of nontraditional and urban culture, with my professional business expertise, and training in Neuro-linguistic programming (NLP).

 That’s what really sets me apart from other speakers in my field. I teach business strategies for success by re-appropriating content to make it relevant to my audience. For example; in business, we talk about modeling for success. However, how many people know that Rap Artist Tupac also practiced Modeling, specifically that of the philosopher Niccolo Machiavelli? And personal branding is a huge topic as well. Think about it:  Rapper JayZ also has a lyric in one of his song that relates to how he positions his own personal brand: “I’m not a Businessman; I’m a business, man.” He sings. That’s how NLP can help people become the authorities of their crafts; and I help them do just that.

5. What’s your biggest business achievement?

My biggest achievement is that I’ve been blessed to do everything that I’ve done all before the age of 25.

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 6. What would you like to tell your customers?

 I’d like to tell my customers to never let anyone tell them they can’t do something. I remember when I was looking at colleges, my high school guidance counselor told me not to bother applying to my dream school because I wouldn’t be admitted. However, I’ve been proving people wrong ever since. So remember; when you want something bad enough, with hustle, anything is possible!

 If you want to know more about Monica, check out her website at http://www.Monica.Blessmyhustle.com

Tweet her at @MonicaBMH

Follow her on Facebook  – https://www.facebook.com/monicaBMH

Interviewed by Dr. Jacinta Mariah Mpalyenkana

Author, Speaker, Counselor / Success Coach

TapTheGood.com