Joel Osteen once stated, “You can change your world by changing your words. Remember, life and death, are in the power of words.”
Print and electronic communication emphasizes the former statement due to the fact that, in the communication process, words are written and presented for future reference. This presents a lot of evidence that could destroy or liberate not only business owners but also the world in general. Documents written centuries ago have been a point of reference for major disputes and wars in the world today. On the other hand, printed material in form of books has been used to educate, inspire and change mindsets of the world. This very fact presents a threat, rather than something to celebrate, on the possible dangers that print and/or electronic communications can create. Considering that spoken and unrecorded words or conversations can be easily forgotten, printed material, if not discarded, can exist as long as time itself.
It’s hence vital for business owners to pay close attention to their non-personal communication structures in order to avoid possible dangers and, most importantly, transfer their messages and achieve their objectives.
Carol Burnett, an American actress, comedian, and singer, once stated that: “Words once printed, have a life of their own.” Today the number of businesses that lose millions of dollars due to bad communication structures is limitless.
Do you have a structured sales pitch that you can tweak to match your target audiences? I’m talking about that message that introduces you to your audience and elicits interest in them for you, and your business in just a few words. Regardless of your answer to the preceding question, I encourage you to take advantage of my 30 minutes’ complimentary session where I will help you design a captivating sales pitch or evaluate the one you have–if you do.
Love and Light
Dr. Jacinta Mpalyenkana, Ph.D. MBA
Author, Speaker, Counselor, Success Coach