3 Behaviors that Can Lead to Business Failure


graduation-quotes-1In his book, “Taking People With You,” David Novak, CEO of Yum brands states, “To see above and far we need to climb on top of the shoulders of an elephant.” Implying that as business owners we need to examine what the leaders in our industry are doing to excel, borrow those ideas that fit into our business philosophies and then make them our own. Most importantly, we need to acknowledge those from whom we’ve borrowed the ideas. However, my experience has revealed that there are small business owners who do the exact opposite. They identify a business they admire and just keep taking their ideas less of authenticity. I guess that’s their way of surviving. However, it is shortsightedness to think that trying so hard to be like others will help one excel. 

To illustrate this further, below are 3 behaviors that can lead to business failure.

1. Ruthless Imitation of Others

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We are all unique and special with our own skills, experiences, and knowledge intended to help us progress in life and in business. Every experience we go through gives us a wealth of ideas and lessons we can base on to design services and/or products for the world. All prominent problems in one’s life are nuggets of wealth that can be transformed into solutions for others. Imitating others takes away from our authenticity and its positives. 

2. Greed

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“Greed is a bottomless pit which exhausts the person in an endless effort to satisfy the need without ever reaching satisfaction.” ~Eric Fromm

 

Greed is a sign of fear and a scarcity mentality. If one believes in their self-worth, they know that there’s enough to go around for everyone. It is okay to progress to get on top of one’s game, but it is draining to want more every time, without stopping to articulate what has been done, and/or how it can be improved. Furthermore, the only positive greed is for one to be greedy for releasing as much emotional, mental, energetic and spiritual baggage that could hold them back from achieving their goals. 

“As long as there is more greed than compassion, there will always be suffering.” ~ Rusty Eric

3. Impersonation.

These are business owners who lie about their qualifications and/or skills to appear superior. The point is, when a business owner lies about what they do, they have lied more to themselves than to the world. Sooner than later, the world will find out who and what they really are. Also, the important questions are, how can one build character if they are basing it on other people’s characters? How can a mango be a better mango if it is always trying to be an orange?

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When we as business owners are inauthentic, it implies that we do not have self-belief. We have low self-esteem and believe that who we are, our qualifications and skills are not good enough to influence others. However, impersonation takes a lot more energy than authenticity.  

When I first started out as a coach, I attended many seminars and read many books about self-development and life coaching. However, I still felt incompetent to originate my own ideas. So, my mentor got me to attend seminars on self-esteem and confidence. The information I gained from these seminars helped me build more confidence in my authenticity. And although sometimes I hold back from offering a new product or service to my target audience, I have learned that success is taking action despite doubt… despite fear. Therefore, it is vital to remember that running a business takes more than just wanting it. For us to succeed in business we have to be willing to do business with our mindsets consistently. We have to do the inner work in order to believe in who we are and what we have to offer to the world. And although it is okay to benchmark and/or work extremely hard in our businesses, it is more sustainable and healthy when we consider ourselves first: when we deal with our inner fears and especially how we feel about ourselves. Considering that we never offer what we want to the world, at least not consistently: we offer who we are. 

“For us to succeed in business we have to be willing to do business with our mindsets consistently.”

http://www.tapthegood.com

A POWERFUL Mind Trigger Tool to Turn Leads into Customers


In this video, I share a POWERFUL yet proven mind trigger tool that can help one turn more leads into customers.

Video URL – https://youtu.be/mGZuOQ-Im8Y

For more explanations and examples of mind triggers, check out my book –  Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out From the Crowd.

Link to books:
Kindle – discounted to $0.99 for a limited time only –
http://www.amazon.com/Communicating-Your-
Way-Success-Persuasion-ebook/dp/B0151Y8CCM/

Paperback link –
http://www.amazon.com/Communicating-Your-
Way-Success-Persuasion/dp/1515179087/

http://www.tapthegood.com/books/

Love and light

Dr. Jacinta Mpalyenkana

http://www.tapthegood.com

How to Handle Sales Rebuttals – Step 2


In this video (Link to video – https://youtu.be/W3pNoozY3tM), I share the second tip on How to Handle Sales Rebuttals. 

If this information has captured your interest, check out the book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out from the Crowd.

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Love and Light

Dr. Jacinta Mpalyenkana, Ph.D, MBA

http://www.tapthegood.com

How To Handle Customer Rebuttals


In this video, I share a few vital tips on how to handle customer rebuttals.

Love and light

Dr. Jacinta Mpalyenkana, Ph.D, MBA

Author, Speaker & Success Coach

http://www.tapthegood.com

Ahttps://youtu.be/C0-pwku66cQ

Author of: Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out From the Crowd.

Native Proof_5632292_Front Cover

The Most Important Step for Business Owners in The Process of Becoming Persuasive


In this video, I share the most important step that business owners need to embrace to become more persuasive.

Here’s the link to the video – https://youtu.be/ZCLG4RnpVe4

If this caught your attention, and I believe it did, take advantage and pre-order the book – Communicating Your Way to Success, between now and 9/25.

The kindle pre-order price, is a sweet price of $0.99

Link – http://www.amazon.com/dp/B0151Y8CCM)

The paperback is $9.75 (half the price) – Link – http://tapthegood.com/books/

Amazon link – http://www.amazon.com/Communicating-Your-Way-Success-Persuasion/dp/1515179087

Native Proof_5632292_Front Cover

Love and light

Dr. Jacinta Mpalyenkana, Ph.D. MBA

Author, Speaker, Counselor / Success Coach

http://www.tapthegood.com

author@tapthegood.com

3 Out-of-the box techniques to Get New Customers.


A business without customers is like a house without habitants. Regardless of how great or special your product or service is, if you don’t have people demanding it, it’s more or less valueless–unless of course you created it as a hobby. When our products or services are demanded, it implies that we are fulfilling people’s needs or wants. It makes our businesses alive, and our minds enthused with purposefulness. It is simple: without customers there is no business.

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The question is; what do you do on a daily or weekly basis to recruit new customers? Below are 3 techniques that I’ve successfully used to get new customers.

  1. Volunteering.

Volunteering, especially for causes related to our products or services, is an easy way to get your name out there. For instance: I offer free group counseling sessions to women in public libraries every two months. When the libraries are advertising my events, they create flyers with my name, qualifications and contact details and post them everywhere in the libraries, and on their websites. This doesn’t only build my SEO since my contact information is included on their big websites, but it’s also free advertising for my company.  If you have a LinkedIn account, sign up for volunteermatch.com and start volunteering at these big organizations. Even if they don’t hire your services, if you do your job well, at the very least you will get a good referral.

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  1. Blogging:

I’ve discovered that so many businesspeople resent blogging. However, blogging is simple especially if you have a passion for what you do. All you have to do is write weekly on subjects related to your business—such as this one for my business. As a success coach, I offer sales success strategies to especially small business owners. What I’ve done in this blog is offer you some tips that could help you recruit new customers. If you get interested, which I know you will, you will check out my website (www.tapthegood.com) for more resources.  And that’s how it all begins.

*When you blog, remember to connect your blog to all your social platforms.

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  1. Host a “Wine and Peanuts” party.

People love free things. People love wine. Men love peanuts. 🙂 Host a party and include a raffle for guests to buy tickets to win complimentary services or products. However, don’t give away too much. If you are a service provider, offer no more than a 30 minutes complimentary session. Also, remember to have a guestbook to record their contact details. Ask them if it’s okay to email them periodical offers and/or free tips. Trust me; they will be okay with that. You’ve wined and fed them, and the law of reciprocity will naturally take effect.

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By just reading my blog, which I appreciate very much, you’ve earned yourself 30 minutes’ complimentary Counseling, Success Coaching or Emotional Freedom session. Please visit my website at www.tapthegood.com and check out which services could benefit you. Fill in the contact form and I will get back to you within 12 hours.

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Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Counselor / Success Coach

www.tapthegood.com

Author@tapthegood.com

The Most Vital Ingredient to Build a Personal Platform for Business Persuasion


This week, I’ve decided to record a brief audio in place of writing an article so that you can listen to it as many times as you want.

Link to audio – https://soundcloud.com/jacinta-mpalyenkana/the-most-important-ingredient-for-business-persuasion

For more details, please check out my website at http://www.tapthegood.com

Claim your 30 minutes complimentary session at http://www.tapthegood.com 🙂

Remember, you are reading this content with the mind of the person responsible for his or her success 🙂

Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Professional Speaker, Success Coach/ Mentor

author@tapthegood.com

http://www.tapthegood.com

How to Influence and Captivate an Audience:


Audience

So many people begin with their own agendas as they communicate. Since they normally have something to say or prove, they deliver their messages without considering the person they are communicating with.

More often than not, they simply broadcast their message, as they assume that people will think it is the most important information in the world. On the other hand, good communicators know that people won’t start listening unless they connect intellectually and emotionally. The idea is to know your audience and start by conveying an emotional anecdote that shows your common perspective.

But how do you start?

In this article, I share two tips that will get you started.

  1. Know yourself.

         know yourself

Dig deep to establish what makes you feel good about yourself, your confidence and self-esteem levels, your core message, and objectives. Remember that if you feel good about yourself, and your message, this will show in the way you deliver the message, and ultimately influence the reactions from your target audience.

  1. Know your audience.

Know your audience

Before you address your audience, take time to find out the general attributes they share. For instance: if your target audience is a business oriented community, find out whether they are small business owners or employed; if they are just starting out as business owners, or already established; what their major challenges are; the dominant sex in the audience, etc. Although people’s interests and expectations in an audience vary, do the best you can to find out their commonalities and formulate your presentation with that information in mind.

Have I caught your attention?

Stay tuned to learn more about my newest book – Communicating Your Way to Success: Master the Art of Persuasion, Positively Influence Others, Increase Sales, and Stand Out from the Crowd” soon to be published by the end of August 2015.

Love and light

Dr. Jacinta Mpalyenkana, Ph.D., MBA

Author, Speaker, Counselor / Success Coach

www.tapthegood.com

author@tapthegood.com

Can I charge More?


Many business owners struggle with decisions to increase the prices of their products or services–or even set up prices that reflect on the value that they provide.

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Have you ever doubted or felt uncomfortable about increasing the prices of your products or services? What has this got to do with your self-esteem and confidence?

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In this short video, I give a few good tips that can be helpful.

Link to video – https://youtu.be/MLVln4szh5Q

Questions:

  1. Are you struggling with setting the right price for your products or services?
  2. Do you feel uncomfortable about raising your prices to match the value that your services or products provide?

I have a resource for you. Visit my website at http://www.tapthegood.com, fill in the contact form, and you will be signed up for a 30 minutes COMPLIMENTARY session guaranteed to benefit you and your business.

Remember, nothing happens if nothing moves. It’s up to you to move. 🙂

Love and light.

Dr. Jacinta Mpalyenkana, Ph.D, MBA

Author, Speaker, Success Coach

tapthegood.com

A Client Lost is Money Trashed! Four Steps to Build Customer Loyalty:


Building customer loyalty is not a cup of tea. It’s built over time and happens by giving consistent and quality attention to your clients.

When you think of the cost of acquiring a new customer, then keeping those you have is very important.

In the contemporary world, business owners treat their customers like prostitutes. Once they make the sale, the relationship ends.  They don’t follow up to establish how the customers are enjoying the product or service. They neither address complaints efficiently nor initiate open dialogs to establish why a client is not showing up or buying from them anymore.

When we lose one client, we lose all the other connections that he/she could have referred to our businesses. It’s like losing a clan or village: which is why we shouldn’t take things for granted.

And I envisage that some businesses are too big to personalize follow-ups to individual customers. But that shouldn’t be an excuse. Technology has made things easy. There are mobile apps, and email techniques that customer relationships’ managers can easily and timely use to stay in touch with all their customers.

Below are a few tips that I have personally employed to build a strong customer loyalty base. Please note that these tips will work best for small businesses.

  1. At the end of every client’s meeting, use these words: “Is there anything else I can do for you?”

  2. Have multiple ideas for building client loyalty through phone calls, e-mail, and postal mail. For instance;

    i) Keeping birthdays and offering coupons or free services to help your client celebrate his or her big day.

    ii) Offering simple “how to” tips, just like this article, to stay connected and engaged with your clients.

  3. Know how to approach a neglected client to regain their trust and keep their business. This implies following up and dropping your ego to find out and apologize for the part you played if relevant when you realize that your client isn’t happy with your service or product.

  4. Begin a study of other companies that have loyal clients and incorporate some of their strategies into your business.

In a nutshell: develop a smooth and open communication platform; build credibility, and remove your own mental-shoes in order to wear and really feel the temperature in your clients’ mental-shoes. 🙂

If you want to get more personal about your sales success strategies, please contact me at author@tapthegood.com to take advantage of the complimentary 30 minutes success coaching session.

Remember, nothing happens if nothing moves. 🙂

Love and light

Dr. Jacinta Mpalyenkana, Ph.D, MBA

Author, Speaker, & Success Coach

http://www.tapthegood.com