I’ve been an addict of networking for a couple of months since I discovered the related benefits for my business.
However, what happens in networking events is very fascinating. People present their best selves. Most dress well; have business cards to show off what they do, and attempt to speak to everyone in the group. What most don’t do is comprehend and utilize the first law of human nature–which is; “People don’t do what they don’t see a benefit in doing.” It is about the “What is in it for me” ideology. With that in mind, people tend to talk more about themselves and what they do, or how they can help others without really trying to find out about others: what makes them unique; what makes them feel special; or what makes them feel important. In summary, they don’t show interest in other people. Dale Carnegie in his book- “How to influence people and win friends” indicates that the best way to elicit other people’s interest is to show interest in them.
Below are first three steps that will help you benefit from business networking.
1. Show up feeling, and looking vibrant.
This means that you dress to influence, and express who you are, and your brand. This also implies that you find a way to dress up in colors that resonate with your product / service or company brand. Cleanse your mind of all negativity and self-criticism, and adopt a positive and happy attitude.
2. Carry enough business cards to give away.
Do not discriminate who you should give your business cards to. When you are giving out your business cards, ensure to connect to everyone one you give the cards to. Show keen interest in what they are doing by listening to what they have to say, and then share your business card.
3. Ask for their business cards before they offer them.
Don’t wait for them to hand them to you. That is a mind game that illustrates that you are interested in what they have to offer.
Stay tuned for more networking tools in next week’s article.
If you want individualized holistic business coaching for your business, contact me by clicking on this link, for a free 30 minutes phone discovery session in which I would love to hear everything about you and your business, and how I can help you become the authority of your craft.
Dr. Mpalyenkana, Jacent